Mitsubishi Aircondition
Kreatif Club's project. Marketing and investor materials, needed for Mitsubishi's air conditioning line.
Thomas van der Well reached out on behalf of Kreatif Club. He contacted us because they needed: marketing materials, an investor presentation.
- Product animation
THE EXECUTION
One animation. Two months. Built with tyFlow and SpeedTree, tools new to the studio's pipeline.
Room Rotation
Bloom
WHAT IT DID
Design approvals came without delay, faster than usual. Marketing assets were ready for launch, investor approvals secured, and the animation delivered on schedule.
Full product animation
WHY THIS MATTERS
This animation marked Darkroom's venture into product design, beyond the studio's usual architectural focus. It meant new techniques in rendering texture, lighting, and motion, and a different kind of precision: depicting the nuances of an everyday object instead of a building. It reflects the studio's ongoing push to broaden its expertise and offer more diverse visual storytelling.
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